JFP GROWTH TIPS FOR 2022 - Number 7
Do you need to raise debt or investors monies in the next 12 months?
If you need to raise debt or raise investors monies in the next 12 months, the first thing to remember is that it takes longer than you think - if you raise the monies in three months, that is lightening quick - and it often takes six months or even longer.
And the Business Plan / Information Memorandum has to be user friendly. In both cases, an Executive Summary is essential (one or two pages maximum). In particular, Investors get so many opportunities passing across their desk, that they have to know quickly if it is something that would interest them.
Other sections should also include Key Personnel (in horse racing terms, Investors are usually more interestedin the jockey than the horse), the Market, Sales & Marketing, Competitors, Risk Analysis and Miscealneos Matters relevant to that company.
And financial projections should include budgets and cash flow forecasts (month by month in for the first year).
Here at JFP we have a wealth of experience and a proven track record helping business owners, like you, to raise investors monies and if your business is that stage, then the best thing to do is schedule a Business Energiser Session - a complimentary and highly valuable discussion. Please send us an email to put this in the diary.