Small and medium size enterprises are generally busy doing the thing they do best - plying their trade or profession. Change rarely arrives announced. Evolution, not revolution, is the natural order. It is a creeping progressive thing.

It's a bit like the frog in the saucepan..........

If you put a frog into very hot water it immediately leaps out in order to save its own life

However, if you put the same frog into cold water and heat it slowly the frog will remain placid and simply boil to death.

Many businesses are not much smarter than the frog. When things change almost imperceptibly, day by day, what is the stimulus to act today when you didn't act yesterday. There's always tomorrow.

This example has focussed on the DANGER side of our TURNING POINT character, the same is equally true of the OPPORTUNITY side.