Team up with David Venus & Company and JFP Strategic Planning at The Caledonian Club, 9 Halkin Street, Belgravia London, SW1X 7DR for a breakfast forum on Wednesday 25th January 2012 8.00am – 10.30am. [More]

One of the shortest lived companies in the USA was the Pony Express.Started in 1860, it was designed to carry mail as quickly as possible from St.Joseph in Missouri to Sacramento in California – a distance of two thousand miles. Riders rode in relays, each averaging about 30 miles; so for 75 riders it would take 10 days – a remarkable achievement but economic folly.     After a year, the company ran out of money and ceased to trade. If the owners had discussed their strategic plan with the then equivalent of a JFP, do you think they would have started the operation? We don’t think so ! But history tends to repeat itself and too often JFP comes across companies that could have saved themselves a lot of money and time by taking professional advice at the outset. Being the next “Pony Express” can be easily avoided – give JFP a call on 01344 872230.   Read more about The Pony Express -  here and here